Retailing in Ireland

A unique new book that presents a broad review of the Irish retail sector while delivering unique insights into its operation and the market forces that drive its development.

  • Addresses contemporary retail themes and issues within the following subjects:
    • Marketing and Branding
    • Spatiality
    • Technology
    • Strategy
    • Regulation
    • Economics.

  • Provides an historical overview of the evolution of retailing in Ireland, its heritage brands and the emergence of modern shopping formats.
  • Analyses the productivity and efficiency of Ireland’s distribution model in comparison with international norms.
  • Discusses changing consumer trends and characteristics, analysing their impact on the retail offering.

  • Presents an overview of the internationalisation of the Irish retail sector.

  • Reviews the influence of regulation on retail development in Ireland.

  • Explores the impact of technology on decision-making,including location optimisation, customer targeting and online retailing.
  • Assesses the rise of collaborative independent retail networks and the role of community-based retailing in the future development of the sector.
  • Written by a team of specialist lecturers from the Republic of Ireland and Northern Ireland.

Written for:

  • Students of retailing at undergraduate and postgraduate level
  • Marketing students taking a specialist retail module
  • Retailing practitioners in Ireland
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ISBN

9780717152674

Publication Date

March 2012

Language(s)

English

Format

Paperback, 288 pages

Country of Origin

IRELAND

Publisher

Gill Education

Index

Introduction

Historical Perspectives

1: The Development of Retailing in Ireland 1900–2010
2: Heritage Retail Brands in Ireland
3: The Evolution of Grocery Retailing in Ireland

Marketing and Brand Perspectives

4: Family Retail Consumption: A Contemporary Perspective
5: Customer Loyalty and Loyalty Programmes
6: Rethinking Community-Based Retailing
7: Building Independent Retailer Brands through Internal Branding

Spatial Perspectives
8: The Expressive Role of Design and Architecture in Building Strong Retail Brands: Communicative Effects in Avoca Retail Stores
9: Retail Design in Ireland – the Genesis of Store Gestalt

Technology Perspectives

10: Internet Retailing in Ireland
11: Multichannel Retailing 

Strategic Perspectives

12: Retail I

Dimensions

234 x 156 mm

Author(s)

Edited by Edmund O'Callaghan and Don O'Riordan

Availability

Available

Availability Status

Available

Edmund O’Callaghan is Head of the Departmentof Retail Management Studies in Dublin Institute of Technology. He has published articles in the Irish Marketing Review, International Journal of Retail & Distribution Management, The Journal of Retailing and Consumer Services, Checkout, Running Your Business and Business Ireland.

Don O’Riordan is Former Head of the Department of Retail Management Studies in Dublin Institute of Technology. He developed and managed the BSc in Retail and Services Management and the MBS in Retail Management. He has published articles in the International Journal of Retail & Distribution Management and Business & Finance.

Edmund O’Callaghan is Head of the Department
of Retail Management Studies in Dublin Institute
of Technology. He has published articles in the
Irish Marketing Review, International Journal of
Retail & Distribution Management, The Journal of
Retailing and Consumer Services, Checkout,
Running Your Business and Business Ireland.
Don O’Riordan is Former Head of the Department
of Retail Management Studies in Dublin Institute
of Technology. He developed and managed the
BSc in Retail and Services Management and the
MBS in Retail Management. He has published
articles in the International Journal of Retail &
Distribution Management and Business &Edmund O’Callaghanis Head of the Departmentof Retail Management Studies in Dublin Institute of Technology. He has published articles in the Irish Marketing Review, International Journal of Retail & Distribution Management, The Journal of Retailing and Consumer Services, Checkout, Running Your Business and Business Ireland.

Don O’Riordan is Former Head of the Department of Retail Management Studies in Dublin Institute of Technology. He developed and managed the BSc in Retail and Services Management and the MBS in Retail Management. He has published articles in the International Journal of Retail & Distribution Management and Business & Finance.

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