Entrepreneurship in Ireland

New textbook presenting the enterprise environment in Ireland and the concept of entrepreneurship, together with the principles of business management and their application within an Irish SME start-up context.

  • Reviews current enterprise policies, focusing on research, development and innovation within a ‘smart economy’ with details of various State agencies and the assistance they can offer.

  • Clearly explains the concept of entrepreneurship and explores the main sources of business ideas.

  • Explores the main areas of business management within an Irish context:

    • Identifies various types of business organisations
    • Outlines sources of finance, public procurement, financial management and auditing principles
    • Presents key Irish taxation obligations of small and medium enterprises
    • Highlights relevant Irish employment legislation, insurance information and legal issues relating to the sale of goods and services
    • Strong focus is placed on intellectual property rights.

  • Considers various issues that arise in a business start-up, such as new product development, stages of growth, options for insolvent companies, as well as exit strategies

  • Provides a sample layout of a feasibility study and a business plan to aid the student when embarking on an entrepreneurship project.

WRITTEN FOR
- Students taking entrepreneurship courses in universities and Institutes of Technology
- Fáilte Ireland courses where entrepreneurship is a module
- Any course where entrepreneurship is a module
- People managing their own business, as well as aspiring entrepreneurs

€36.99 VAT Inc.

26 Available

Add To Basket

ISBN

9780717149766

Publication Date

April 2011

Language(s)

English

Format

Paperback, 351 pages

Country of Origin

IRELAND

Publisher

Gill Education

Index

CONTENTS
Introduction

SECTION 1: ENTERPRISE ENVIRONMENT
Economic Development
Role of Small and Medium Enterprises
Future Business Opportunities for Ireland
Knowledge Economy and Future Skills Needs
National Spatial Strategy
State Support for Irish Enterprise

SECTION 2: BUSINESS OPPORTUNITIES
Entrepreneurship and Sources of Business Ideas
Protecting Intellectual Property
Assessing Business Ideas
Feasibility Study and Business Plan

SECTION 3: BUSINESS ORGANISATIONS
Sole Trader
Partnership
Company
Co-operative Society

SECTION 4: MARKETING
Elements of Marketing Management
Market Analysis
Target Marketing and Marketing Mix
Services Marketing and Customer Service
Marketing Planning
International Market

Author(s)

By Bernard O'Hara

Availability Status

Available

Bernard O’Hara, BComm, LLB, MBA, FCMA, MCIPD, AITI, DipSocSc, is a former head of the School of Business and Humanities and Registrar in Galway–Mayo Institute of Technology (GMIT). He has a long record of involvement with industrial, commercial, professional and cultural organisations in the west of Ireland and served as president of the Galway Chamber of Commerce and Industry during its bicentennial in 1991/1992


Additional Resources

€36.99 VAT Inc.
Add To Basket
Gill Education,
Hume Avenue,
Park West,
D12 YV96,
Ireland.
Follow Gill Education on:
Like us on Facebook
Follow us on Twitter
© 2019 M.H. Gill & Co. Unlimited Company