Make That Grade Marketing

An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.
  • New to this edition:
    • Impact of the economic downturn on pricing
    • New technology for marketing information and research
    • Impact of online distribution
    • New methods of marketing communications
    • New case studies at the end of each chapter
  • Presented with clearly defined learning objectives and revision questions at the end of each chapter.

  • Written with a clear focus on the learner.

SUITABLE FOR
  • Students taking a marketing module as part of a degree or diploma programme.
  • Students taking Marketing Institute of Ireland exams.
  • Students taking marketing modules at FETAC Level 6.
€19.99 VAT Inc.
Temporarily unavailable

ISBN

9780717149827

Publication Date

August 2011

Language(s)

English

Format

Paperback, 243 pages

Country of Origin

IRELAND

Publisher

Gill Education

Index

Chapter 1: Introduction to Marketing

Chapter 2: Consumer and Organisational Buying Behaviour

Chapter 3: Company Analysis and Marketing Planning

Chapter 4: Competitor Analysis

Chapter 5: Marketing Information and Research

Chapter 6: Segmentation, Targeting and Positioning

Chapter 7: Product

Chapter 8: Price

Chapter 9: Distribution

Chapter 10: Marketing Communication

Dimensions

234 x 155 mm

Author(s)

By Margaret Linehan By Thérèse Cadogan

Availability

Available

Availability Status

Temporarily unavailable

Margaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology.

 

Thérèse Cadogan, BA, HDip COFMRD, Dip in PR, lectures at St John’s Central College of Further Education and Training, Cork. She also has responsibility for the marketing of the

Margaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology.

Thérèse Cadogan, BA, HDip COFMRD, Dip in PR, lectures at St John’s Central College of Further Education and Training, Cork. She also has responsibility for the marketing of the college.

€19.99 VAT Inc.
Temporarily unavailable
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