Register Now

Login

My Account

Help

Gill Education - Click for Homepage
My Shopping Bag
0 Item(s)

Home Primary Secondary Further Education College & University Resources

Make That Grade Series
Make That Grade Marketing
By Margaret Linehan By Thérèse Cadogan
Print
€19.99
Available
An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.
  • New to this edition:
    • Impact of the economic downturn on pricing
    • New technology for marketing information and research
    • Impact of online distribution
    • New methods of marketing communications
    • New case studies at the end of each chapter
  • Presented with clearly defined learning objectives and revision questions at the end of each chapter.

  • Written with a clear focus on the learner.

SUITABLE FOR
  • Students taking a marketing module as part of a degree or diploma programme.
  • Students taking Marketing Institute of Ireland exams.
  • Students taking marketing modules at FETAC Level 6.
Gill Education
Visit Our Other Gill Websites
Contact Us

Gill & Macmillan

Gill Education
Hume Avenue
Park West
Dublin

D12 YV96
Ireland

Call us on +353 (1) 500 9500

© 2018 M.H. Gill & Co. Unlimited Company

Privacy Policy   |   Terms and Conditions   |   Site Map   |   Help