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Make That Grade Series
Make That Grade Marketing
By Margaret Linehan By Thérèse Cadogan
An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.
  • New to this edition:
    • Impact of the economic downturn on pricing
    • New technology for marketing information and research
    • Impact of online distribution
    • New methods of marketing communications
    • New case studies at the end of each chapter
  • Presented with clearly defined learning objectives and revision questions at the end of each chapter.

  • Written with a clear focus on the learner.

  • Students taking a marketing module as part of a degree or diploma programme.
  • Students taking Marketing Institute of Ireland exams.
  • Students taking marketing modules at FETAC Level 6.
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